Umpire Jim Joyce ruined Detroit pitcher Armando Galarraga’s perfect game last June—a call that he now openly admits he made in error. Joyce endured months of death threats, nasty emails and subsequent security detail. Other people, like these Detroit airport baggage handlers, reacted differently. I’m thinking today about what it means to have character.
A refreshing dose of empathy.
I signed up for Eddie Bauer’s email list in late November to keep an eye on a jacket. I combined the text from each of the 59 emails I received and turned it into a word cloud. The results were a little surprising: I didn’t realize they even sold bedding while they clearly do, and I thought words like “50%”, “Last Day,” “Biggest Sale,” and “Ends Tomorrow” would jump out way more than they did. Those were the words I noticed, at least.
Find attached a few examples of the pre-Christmas emails. Interestingly, most of the emails were like the first one (the least appealing of the lot to me), while very few were like the last (the one I found most appealing).
n.b. I turned 50% into ‘FiftyPercent’ as numbers were not processed. I also removed the name ‘Eddie Bauer’ as that skewed the results—obviously the company name showed up several times per email.
In Drupal, theming each node (post) individually was an out-of-the-box feature. Unless I’m missing something, WordPress doesn’t have this functionality yet. Luckly, Justin Tadlock has a perfect solution. You can go through the steps there, but it basically involves including a function in
functions.php that checks for a
single-post_ID.php file in your theme folder. If you want to completely change the function and form of post #341, just create
single-341.php file and theme it as you would a normal
For a several examples of why you would want to do this, just visit Jason Santa Maria’s site—it’s brim-full with individually styled posts. Though his website looks to be hand-crafted, it’s easy to do in WordPress now too.